If you’re struggling to get your business noticed online, don’t worry. We are here! There are many tactics to get noticed by the audience. In the digital marketing world, using PPC and SEO can significantly enhance your online presence and boost your business. Although these two strategies are often used separately, using SEO optimization and paid search strategies together can maximize your business.
Let’s take a look at how PPC and SEO can work together to grow your business.
What is SEO?
Search Engine Optimization is a technique involving optimizing your website and content to rank high on search engines. It focuses on improving keywords, site structure, content quality, and link building to attract more organic traffic. This technique is unpaid and makes your site more visible to users who are searching for relevant keywords.
What is PPC?
PPC ads, or Pay-Per-Click advertising is a technique where advertisers pay a fee each time their ad is clicked. Google Ads and Facebook Ads are the most common PPC platforms. Unlike SEO, PPC provides immediate results providing targets to reach specific audiences. It is a powerful tool for driving traffic and conversions quickly.
How Do SEO and PPC Work Together?
SEO and PPC ads can be used together to achieve immediate and long-term goals. We have covered 5 ways to use PPC & SEO together to get results for your business.
1. Maximize SERP Presence
One of the most significant advantages of combining SEO and PPC together is the increased number of SERPs. By using both, organic and paid search, you can dominate the ranking game and increase the number on the search result page. This will not only boost your presence but also enhance the credibility and number of potential clients. By data, it is said that users are likely to click on the links if they see your brand appearing multiple times whether it’s paid or organic.
2. Keyword Research
Keyword search is well known by everyone and is a fundamental of both SEO and PPC. Keyword research benefits SEO by high volume when the relevant keywords are targeted organically. On the other hand, PPC champions use these keywords to bid on effective terms for driving traffic. The data from the paid ad campaigns can provide insights into which keywords convert. This can be used to improve or implement SEO strategies. This will ensure the use of the data from PPC bids to help in SEO and make strategy more effective.
3. Brand Awareness
Combining SEO and PPC is a powerful way to build your brand awareness. While SEO makes sure that your brand appears the highest on SERP, PPC makes sure to place your ads at a noticeable place in search results. This combination ensures to approach the potential customers and see your brand, which results in increasing brand awareness and trust.
For B2B businesses, using SEO and PPC together can turn out a great approach when decision-making processes are longer.
4. Increases the Conversion Rate
SEO targets users who are actively looking for information for the searched keywords and often are in the research phase of the buying process. PPC ads, on the other hand, target the users who are in the decision-making and looking to buy. By analyzing which keywords and content drive the most conversions, you can sort the keywords and refine your SEO strategy. This will be more focused on high-conversion terms and topics. Additionally, landing pages optimized for paid search can be used to enhance the SEO efforts providing a flawless experience to users. This will increase the conversions across both channels.
5. Remarketing Opportunity
Remarketing means to target the users or audience who have already interacted with your brand or encourage them to take action. Remarketing is an excellent strategy for B2B companies, where the buying cycle is typically longer and more complex. SEO can attract first-time visitors who are in the early stage of the user cycle of the buyer’s journey. With PPC remarketing, you can re-target these visitors with ads and remind them to take action with exclusive offers, nudging them further down the sales funnel. This ensures that no lead is wasted and your brand remains at the top of the mind of the audience while prospects make their purchasing decisions.
How to Implement an Integrated Strategy of SEO & PPC Together?
To successfully use PPC ads and SEO combining, it’s important to cleverly curate a strategy. Here are some points that will help you to get started:
1. Incorporate Keyword Strategy
Conduct detailed keyword research using the PPC data that ensures the SEO and PPC effects. Use tools such as Keyword Planner, SEMrush, and Ahrefs to identify the high potential keywords.
2. Consistent Messaging
Make sure that your organic content and paid ads deliver consistent messaging. This will create an easy and flawless experience for users, whether they find you through organic search or paid ads.
3. Use Analytics
Analyze metrics and data from both paid search and SEO campaigns to improve your strategies. Analyzing metrics like click-through rates, conversion rates, and keyword performance will be beneficial for both channels.
4. Regular Reviews and Changes
Regular review, improvement, and implementation of your strategies will be helpful to get more results. Regular review and enhancing strategies are essential while using PPC ads and SEO together.
5. PPC Audience Data For Better Messaging
PPC campaigns offer valuable insights about your target audience, including their behavior and preferences. Use this data to refine your messaging and connect with the audience on a better level.
Conclusion
For your B2B/B2C business, using PPC and SEO can be beneficial and drive significant results. From increased visibility and brand awareness to higher conversion rates; there are plenty of benefits. Align the SEO and PPC ads efforts together and see your business going to the next level. If you are still confused and need help our team is here to help you. Connect with our SEM/PPC experts today!
